2012 has been a great year for the wireless industry. It has been a year of incredible product development, certification creations, big business moves, and Twitter slap-fights. With 2012 coming to a close, I allowed my mind to wander and imagined that I was creating a wireless industry awards show. What kinds of awards would I create, and who would the nominees be?
After awhile, I managed to come up with some awards and one nominee for each category:
The Y2K Award
This award was created to recognize the most over-hyped new technology or solution introduced during the year. Like Y2K, the winner of this award received a lot of hype, got everyone excited, and then failed to reach the critical mass as promised.
My nominee: Multicast across subnets. It works, but it hasn't achieved the pervasiveness that was predicted. Perhaps 2013 will be the year!
The Rubbin' Is Racin' Award
In any industry, you'll always find someone who speaks a little louder than everyone else, pushes a little harder, and mixes it up a bit more too. This award recognizes the person, or group of people, who embody the 'Rubbin' Is Racin' mentality the most. The thing about rubbin' while racin' is that it can be very effective or it can lead to distaster. It's a fine line to walk and it takes some courage to push the boundaries so often.
My nominee: The Aerohive Twitter Swarm. Like'em or hate'em, there is no denying that the Aerohive crew likes to trade paint more than any other person, or group of people, in the wireless market.
The Tectonic Shift Award
Earthquakes can strike at any time. While they are impossible to accurately predict, they usually cause quite a stir when they happen. This award recognizes the biggest, surprise business move of the year.
My nominee: Cisco buying Meraki for $1.2 billion. This business move came out of nowhere, was leaked via social media before each vendor could make the surprise announcement, and certainly qualifies as big! It led to blog posts, a podcast discussion, and quite a bit of speculation on Twitter.
The Rudy Ruettiger Award
Rudy Ruettiger is most famous for the movie he inspired. At 5'6" and 165 lbs., he was incredibly under-sized to play college football. However, his persistence payed off when he finally took the field for 3 plays with Notre Dame, in his senior year, and recorded a QB sack. Nobody thought he had it in him but he managed to surprise everyone. This award recognizes the company or product that managed to stick around despite the initial misgivings of industry bloggers.
My nominee: Tanaza. I remember writing negatively about Tanaza in the comments section of one of my own blog posts. Yet, Tanaza actively sought out challengers, presented at Wireless Field Day 3, and has changed some minds in the industry. They've carved out a nice little niche for themselves and don't appear to be giving up the fight any time soon.
The Mystery Wrapped In A Riddle Award
Have you ever come across a product that immediately caught your eye, only to find yourself struggling to figure out what it was or how it worked? This award recognizes the product that everybody knows is really cool, but is explained just a little bit differenly by everybody you talk to.
My nominee: Aruba's ClearPass solution. This is one cool product and it's finally starting to take it's true shape, but the majority of 2012 has seen this product in a state of constant change and development. It's been awhile since I've come across a product that I knew I wanted, but that I couldn't fully explain or define because it kept changing from month-to-month.
The International Blog of Intrigue
It wouldn't be an awards show without recognizing at least one industry blogger. Rather than recognize the 'best' content, I've decided that my awards ceremony will recognize the most intriguing content. This award goes to the blog that has the most unique or interesting content that just made you want to come back for more.
My nominee: WiFiGeeks.org. What's not to like about this site? Sean has definitely created a unique experience. Where else could you go to see images of the insides of the latest access points? Not disco enough for you? How about a live streaming video of Sean sitting in front of his laptop watching a WFD3 presentation which is also being streamed live? You've got to admit, that's unique content right there!
2012 has been an incredible year. Many friends have been made, much has been learned, and the industry is thriving. I'm looking forward to an even more eventful 2013 and looking forward to crowning some new award winners in a year or so.
Think my nominees are way off? If you've got a better nominee for any of these completely made-up, and lighthearted awards, please post in the comments section below. Just keep it clean...